NAGAKEN's new commercial, "NAGAKEN Scha Dara Parr Edition," was released on October 21st. It was based on a video that closely follows the filming of the music video for "Beat Michi feat. Robochu," a song released to commemorate the 35th anniversary of hip-hop group Scha Dara Parr. The commercial shows the members in work clothes filming in a vast, realistic quarry.
The company established the "NAGAKEN EXTREME FUND" to support artists' challenging creative endeavors, utilizing the knowledge and skills it has cultivated in the architecture, civil engineering, and real estate industries. As the third project, the company's first collaboration with Scha Dara Parr was realized. The company provided full support for the music video production of "Beat Michi feat. Robochu."
