Appearing in the 49th "Adult Elevator" commercial that will air from January, Tsukamoto is nervous, saying, "It really exists." | MANTANWEB(まんたんウェブ)

Appearing in the 49th "Adult Elevator" commercial that will air from January, Tsukamoto is nervous, saying, "It really exists."

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松任谷由実さんが出演するテレビCM「大人エレベーター」シリーズ第49弾
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松任谷由実さんが出演するテレビCM「大人エレベーター」シリーズ第49弾

The 49th TV commercial in the "Adult Elevator" series for Sapporo Beer's "Sapporo Draft Beer Black Label,"Satoshi Tsumabuki, was released on December 18th. This time, singer-songwriter Matsutoya Yumi, who will turn 72 on January 19th, 2026, appears as the representative of 72-year-old adults. The commercial will be broadcast nationwide from January 2nd, 2026.

The commercial is a tie-up with Matsutoya's new album "Wormhole / Yumi AraI," which created a "third voice" by training voice synthesis software to reconstruct Matsutoya's vocal tracks up to the present. Set in "HOTEL WITHOUT TIME," the two discuss the theme of "adulthood" in a candid manner.

This was the first time Tsukamoto and Matsutoya met. At first, Tsukamoto was a little nervous as the conversation began, saying, "I had the impression that she really existed," but he was so inspired by Matsutoya's natural, unpretentious, and charming smile that he found himself smiling broadly as well. Tsukamoto said, "As we continued to talk, it gradually felt like Yuming and I were sharing each other's thoughts."

The question "What is an adult?", which is usually asked early on, was asked at the end this time. Tsukamoto said he will never forget the look on Matsutoya's face when he answered, "An adult is a child." "He was really smiling innocently like a child, and it was when Yuming said it that I was able to think that way myself," he said.

This site uses machine translation. Please note that it may not always be accurate and may differ from the original Japanese text.

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