The popular group "timelesz," which welcomed new members in February this year and now has eight members, was chosen as the image model for the new campaign visuals for the shoe chain store "ABC-MART," which was released on April 24th. The visuals show the group running together in different colored sneakers, as they embark on their new voyage, and also show them looking relaxed.
The campaign will see various collaborations between the popular series of sneakers from sports brand Adidas, "CLIMACOOL BOUNCE," available exclusively at ABC-MART, and "timelesz."
Solo cuts of each member are displayed inside ABC-MART stores. In-store broadcasts by the members have also started (excluding some stores). A limited-time special edition will be broadcast from May 1st to 14th. In addition, outdoor advertisements using the limited-time visuals will be displayed in the Shibuya area of Tokyo from May 1st.
In addition, the campaign movie "CLIMACOOL with timelesz" was released on the ABC-MART official website and official SNS. A behind-the-scenes video will be released soon.
If you purchase the Adidas "CLIMACOOL BOUNCE" at some stores or the online store, you will receive a "CLIMACOOL original timelesz logo shoe charm." This offer is available on a first-come, first-served basis and will end while stocks last.
