The new TV commercial "Eat UMIUMA" and web commercial for the Reconstruction Fisheries Processing Industry Sales Channel Recovery Promotion Center, starring actor Junki Tozuka, were released on September 12th.
To promote the "delicious ocean" seafood products made from seafood from Sanriku and Joban, the world's three largest fishing grounds, Totsuka, who is originally from Iwate Prefecture, appears in the commercial as "Umiuma Captain," a seaman who loves Sanriku and Joban. This is the fourth installment, and Totsuka eats a menu full of carefully selected seafood from Iwate, Miyagi, and Fukushima. The TV commercial will begin airing on the same day.