A project to promote the appeal of Hiroshima prefecture's food, "OK!! Hiroshima (It's Oishii, Hiroshima)," has been announced, and a special video featuring the unit "Ooochie Koochie," consisting of musician Tamio Okuda and singer and actor Koji Kikkawa, has been released.
"Ooochie Koochie" was formed in February this year by Okuda and Yoshikawa, who were both born in Hiroshima Prefecture in 1965 and turned 60 this year. They serve as the project's cheering squad leaders. In the "Tasting" edition, Yoshikawa is shown "enjoying sake in Saijo, one of Japan's three major sake-producing areas. Okuda is seen tasting "koune," a type of beef shoulder brisket."