The online commercial for Unilever Japan's collaborative campaign "#DRAW_YOURSELF," featuring the dance and vocal group "BE:FIRST," was released on October 23rd. The commercial is supervised and co-produced by artist Marina Suzuki, and the members of BE:FIRST try their hand at "art production" using a giant canvas for the first time.
The commercial begins with the strong backs of the BE:FIRST members walking towards a huge, pure white canvas measuring approximately 2.7 meters in height. With a "garden" theme, each member uses their own colors and art materials to fully demonstrate their charm through art, dance, and facial expressions. As they sway to the new song "Secret Garden," they paint without hesitation.
Making-of and interview videos were also released.
