[Video] Ai Mijo quickly switches from a cute smile to a cool shooting mode!　New ambassador for “23 Wards”

Actor Ai Mikami , who is also making waves for co-starring alongside Juri Kosaka in the NHK morning drama " Kaze,Kaoru " in the first Asadora of 2026, has been appointed as the new ambassador for the women's brand "23ku" (Onward Kashiyama) from autumn 2025. A graphic of Mikami wearing 10 autumn/winter styles and a web movie "THE STANDARD, NEW ME" expressing the worldview of "23ku" were released on September 2nd.

This time, Mikami will be wearing 10 different outfits based on four themes: "QUIET / Winter Silence," "EASE / Relaxed Feeling," "GRACE / Intellectual," and "LUXE / Elegance," and in the video she will be appearing in three styles that express "QUIET / Winter Silence." She will be showing off her cool walking and posing in a space with a white theme that evokes the unique winter atmosphere.

Additionally, behind-the-scenes footage and an interview were also released. In the behind-the-scenes footage, you can see Mikami-san adapting her facial expression, impression, and appearance to suit her styling as she prepares for the shoot. Be sure to check out the moment when her expression switches from a cute smile to a cool photoshoot mode.