Actress Keiko Kitagawa appeared at the "Kikkoman Soy Milk 2026 Business Strategy & New TV Commercial Announcement" held in Tokyo on March 23. When asked about her aspirations for the new fiscal year, Kitagawa said, "My eldest daughter will be starting her final year of kindergarten (in April). It will be her last year of kindergarten, so I want to cherish each and every day. I want to live a healthy life, so I want to make sure I get enough protein, soy milk, and other nutrients so that I can keep my family running smoothly and energetically."
Regarding the new fiscal year, he said, "I have a feeling that I might be given the opportunity to take on some new challenges at work," adding, "I want to do that while prioritizing my health."
A new commercial featuring Kitagawa, titled "Actually, soy milk is surprisingly good too," will begin airing on March 25th.





