What was the most captivating scene in the 100th episode (broadcast on August 15th) of the NHK Asadora drama "Anpan " (General TV, Monday to Saturday, 8:00 AM and others), starring Mio Imada ? When we looked at minute-by-minute trends in "attention level," which indicates the degree to which viewers were glued to the screen, we found that the highest level of attention in the 100th episode (surveyed by REVISIO, Kanto region, preliminary figures) was 74.7%, at 8:11 AM, when the awkwardness between Taka ( Takumi Kitamura) and Nobu (Imada) reached its peak.
"Anpan" is based on the married Takashi Yanase(1919-2013), the manga artist and picture book writer who created "Anpanman," and his wife, Nobu (1918-1993). It is a "story of love and courage" that will fill you with the joy of living, depicting how these two, who were once nobodys, overcame all sorts of troubles to become "Anpanman," the embodiment of "unreversible justice."
◇The highest value was 74.7% at 8:11 AM, when Taka saw Nobu working in secret.
The 100th episode takes place after the successful conclusion of the musical performance. Takuya (Motoki Omori) comes to visit Taka, who seems to be in a daze and not putting much effort into his manga. Taka refuses to listen to his invitation to "work together again on a fun project." Eventually, the relationship between Nobu and Taka becomes strained.
The "attention level" for that day, which indicates the percentage of viewers glued to the screen, hit a low of 58.2% at 8:01 a.m. when the opening theme song began playing. As the "awkwardness" between the two grew, the "attention level" also seemed to gradually rise, making several small peaks.
The first small peak was at 8:03 AM, at 67.3%. Takuya told Taka, "Naga-chan also said that Yanai-san is definitely someone who can write lyrics for songs," and "I think so too," and invited him to work with him, saying he would compose the music. Taka flatly declined, saying, "What are you talking about? I'm a manga artist," but Nobu, eavesdropping nearby, seemed to enjoy the conversation, which left a lasting impression. The difference in their responses makes us feel uneasy about what will happen next.
After that, the "attention level" gradually declines, but then rebounds at 64.3% at 8:05 AM when Nobu (Imada) suggests giving it a try and Taka gets emotional and tells him not to interfere. The next small peak is at 72.4% at 8:07 AM when Ranko (Satoshi Tsumabuki Yumi) arrives at Yagi's (Yuumi Kawai Satoshi) general store, where Nobu is secretly helping out without Taka's knowledge. This is a scene that further increases anxiety as the sisters talk, "Let's keep it a secret from Taka," and "It'll eventually come out, won't it?"
It drops a little again and reaches its highest peak of 74.7% at 8:11 AM, when Taka visits a general store and finally sees Nobu serving customers.
"Nobu-chan... why..." asks Taka confused, to which Yagi explains, "He's been helping me for a while now. Nobu-san is working the equivalent of two people so that you can do what you like." What will become of the two of them?
The two return home in the pouring rain. Taka hugs Nobu and apologizes, saying, "I'm sorry for causing you so much trouble, Nobu-chan." The awkwardness between the two is instantly resolved. Surprisingly, this scene receives less attention than it should. Viewers seem to be glued to the screen more during scenes where the tension builds.
The final small peak was at 70.6% at 8:14 AM, just before the ending. As the two were wiping each other's wet bodies, lightning struck nearby, plunging the room into darkness. Nobu switched on the flashlight and tried to cover the light with his hand. Showing his glowing red hand to Taka, Nobu laughed and said, "See, I'm bleeding." Taka also shone the flashlight on his hand and muttered, "If you look at the palm of your hand, you can see that my blood is flowing bright red..."
The words Taka spoke were part of the lyrics of "Te no Hira wo Takashi Yanase ni" (Put Te no Hira wo Taiyou ni), written by Takashi Yanase. Was this the moment that famous song was born? The narrator, Risa Hayashida, also left a strong impression with her narration: "Oh... this poem... Look at it!" This final scene has nothing to do with the awkwardness, but it seemed to captivate viewers.
The data used was a proprietary index called "attention level" published by REVISIO, a company that surveys TV program and commercial viewing habits in 2,000 households in the Kanto region and 600 households in the Kansai region. A dedicated device equipped with a human body recognition sensor constantly measures whether people are looking at the TV screen, and calculates the percentage of people in front of the TV who are paying close attention to the program.