The visuals for the jeans brand Lee's 2025 Spring/Summer campaign "OUR JEANS," featuring singer-songwriter Chara, have recently been released. Chara's son, singer-songwriter HIMI, has also been appointed to appear in the visuals.
The campaign features seven people who express their "uniqueness" through style. In addition to Chara, the campaign also features actors Kiyohiko Shibukawa, Serina Motola, and Kio, Kai, and Nico from the three-brother band Gliiico.
A special website and video were also released, with Gliiico's song "Mutron" used as background music in the video. The seven members are shown enjoying fashion in their own individual outfits.
