The new Asahi Beer "Asahi Super Dry" commercial, "Ice-cold SUPER DRY, spreading," starring actor Masami Nagasawa, began airing nationwide on May 20. Nagasawa is seen tasting the ice-cold beer with relish.
On the same day, Asahi will release a limited number of "Asahi Super Dry Thermochromic Ink Design Cans" with "Kinkin Tumblers" that are available at restaurants. When chilled well in the refrigerator, the "dry curve" on the can changes to blue, reminiscent of ice, making it clear at a glance that it is a chilled "Super Dry." The product is scheduled to go on sale on June 24th and July 29th.
