Actress Erika Sawajiri has been appointed as the image model for Kaica, a colored contact lens brand aimed at adults, and the image movie, "Kaica: Colored Contact Lenses for Adults, Born," has been released.
The image movie shows Sawajiri in a white dress sitting, lying down, walking around and generally acting naturally in a space with a predominantly white theme.
Looking back on the shoot, Sawajiri said, "Because the concept was natural, I tried to be natural myself." Celebrating her 39th birthday on April 8, she commented, "This year, I want to be mindful of my health and enjoy all four seasons."
When asked about the "goals she would like to achieve" in reference to the product name, she said, "Right now there are so many things I want to do. I have a dream that is an extension of acting, and I have been working hard towards that dream ever since last year, so I would like to work hard towards that dream and "bloom."
"Kaica" is a new brand of colored contact lenses with the catchphrase "Blooming, a new me." The brand offers a lens lineup that brings out the natural beauty of people who regularly wear colored contact lenses, as well as beginners who can easily use them.
