The new commercial "The Path I Chose" for "SHISEIDO MEN," a skincare and makeup brand for men developed by Shiseido's global brand "SHISEIDO," starring professional basketball player Yuki Kawamura, was released on April 8. Kawamura is seen in a chic black jacket and training wear, holding a basketball and looking serious.
This is Kawamura's first commercial appearance since he was appointed as the athlete ambassador for "SHISEIDO MEN" on January 20th. The commercial was shot in Memphis, Tennessee, where he has been based since last year, and follows him as he trains every day. In addition, actress Suzu Hirose is in charge of the narration, encouraging him by saying, "Now, let's go for it."
The commercial was released on Shiseido's official YouTube channel, various social media sites, and the brand site. A behind-the-scenes video showing the shot being made was also released on the same day.
In addition, a campaign to win original Kawamura face towels will be held at department stores and cosmetics stores nationwide. The campaign will start on the 21st and end when stocks run out.
