The idol group "Hinatazaka46" and the curry rice chain "Curry House CoCo Ichibanya" will be collaborating for the fourth time to hold the "Let's Go!! CoCo Ichibanya de HAPPY Campaign" (March 1st to May 9th). A TV commercial has also been produced and has been available on the campaign's special website since February 25th. It will be broadcast in some areas from March 2nd.
The commercial was shot at Yokohama Stadium (Naka-ku, Yokohama), the "holy ground of Hinatazaka46," where Hinatazaka46's debut commemorative live show "Hina Tansai" was held. Hinatazaka46's latest single "Graduation Photo Only Knows" is used as the tie-up song, and the members show off their cute uniforms. Two types, Type A and Type B, were produced.
In this campaign, for every 1,000 yen spent on orders, an original Hinatazaka46 member clear stand (23 member designs) will be presented on a first-come, first-served basis (excluding some stores). In addition, by registering receipts of 1,000 yen or more on the special website, you can enter a lottery to win original goods or be invited to a premium event where you can meet the members. Details are listed on the special website.
A second campaign is also planned, with details to be announced in late March.
