The new web commercial for Sony Network Communications' internet connection service So-net, titled "Thread of Light," has been released, featuring Nogizaka46 members Sakura Endo, Haruka Kaki, Ayame Tsutsui, Miku Ichinose, and Nagi Inoue.
The commercial expresses fiber optic lines with threads of light and an original dance, and the impressive choreography was created by Seishiro, who has worked on Nogizaka46's "Influencer" and other songs. The supple movements and beautiful silhouettes of the five members, as well as their light, gravity-defying movements, make for an eye-catching final product. There is also a scene where Kaki is seen shedding tears.
Looking back on the shoot, Kaki commented, "The choreography was done by a choreographer who has always been kind to us as Nogizaka46, so I think we were able to express a cool, mature atmosphere while still retaining the Nogizaka vibe." Endo appealed, "We all focused all the way down to our fingertips, and studied how to appear delicate and beautiful. I hope you'll pay attention to that."
So-net is running a collaboration campaign with Nogizaka46 until December 31st. You can win limited edition goods such as T-shirts with hand-drawn illustrations by the members. Over the five-month campaign period, they will also be releasing a web video called "Nogizaka46, Moving," in which different members appear every month.
Endo will appear in August, Kaki in September, Inoue in October, Ichinose in November, and Tsutsui in December, and each of the five members will convey their "emotions" through their facial expressions. In addition, videos in which the members recommend So-net will be released on So-net's official X.
