The latest film in the popular anime series "KING OF PRISM", "KING OF PRISM-Your Endless Call-Everyone Sparkle! Prism Tours", is in its fifth week of release and has exceeded 500 million yen in box office revenue. The new film transcends the boundaries of different works, and features the "Pretty Boys" from the "Pretty Series", who travel across time and worlds in a time machine to perform various new Prism Shows. It was released on June 27th.
It was also announced that a "Hell's Mascot Week" will be held exclusively at the "Prism Star Cheering Screenings" from August 1st to 7th, the sixth week of the release. In a scene at the venue called "Mascot Hell", visitors can become their favorite mascot character and cheer on the stars. During the period, a special appetizer video called "Hell's New Mascot Welcome Appetizer" will be screened, which will teach the mascots how to cheer in hell. To help visitors become mascots, materials that allow them to dress up as Moguchi, the Penguin Teacher, the mascot characters that appear in the film, will be distributed on the official website.
It was also announced that starting August 1st, a "Fierce Battle! Hellish Dance Battle Sticker" will be given as a gift to all attendees as the sixth round of admission benefits.
"King & Prince" is a spin-off of the TV anime "Pretty Rhythm: Rainbow Live" that aired from April 2013 to March 2014, depicting the dedication of Kamihama Kouji, Hayami Hiro, Nishina Kazuki and others as they devote themselves to singing and shows. The animated feature films "KING OF PRISM by PrettyRhythm" were released in 2016, and "KING OF PRISM -PRIDE the HERO-" in 2017. In 2019, "KING OF PRISM -Shiny Seven Stars-" was broadcast as a TV anime, and an edited version was screened in theaters. "KING OF PRISM ALL STARS-Prism Show☆Best Ten-" and "KING OF PRISM -Dramatic PRISM.1-" have also been screened.