On May 14th, cosmetics brand Estee Lauder will release a limited collection called the Bingsu Bliss Collection, inspired by the popular Korean shaved ice dessert Bingsu. Recently, visuals of IU, a Korean singer-songwriter and actor who serves as the global brand ambassador, were released. IU is wearing a halter neck top and showing off her beautiful skin.
The design of the collection features a gradation that blends from pink to white. The lineup includes the limited edition color "06 Pink Chill" of the lip balm "Pure Color Jelly Glow Balm," which was released exclusively online last year, and the foundation "Double Wear Soft Glow Matte Cushion Compact" in a special package.
It will be sold exclusively at the official online store, the official Rakuten Ichiba store, and LINE GIFT from the 14th. In addition, it will be sold in limited quantities at the Hankyu Umeda Main Store and HANKYU ONLINE from June 18th, and at the Hanshin Umeda Main Store, Kobe Hankyu, Hakata Hankyu, and other stores from the 25th.
In addition, there will be a campaign where customers who purchase eligible products at the official online shop will receive an original pouch with a "BT21" charm. One set per transaction, while supplies last.
