Takarajimasha will release the "Kewpie Mayonnaise 100th Anniversary Very Mayo Body Pillow Book" on February 20th, a collaboration with Kewpie's "Kewpie Mayonnaise," which celebrates its 100th anniversary in 2025. The price is 3,839 yen.
The magazine's exclusive supplement is a body pillow that looks just like a Kewpie Mayonnaise. It realistically reproduces the grooves of the cap and the shape of the plastic bottle, is big at about 58 centimeters, and is soft and fluffy to the touch.
The magazine will introduce 100 trivia about Kewpie Mayonnaise, including its certification as a "Japanese space food" by JAXA and its fan club with over 140,000 members.
