A new TV commercial for Calbee's "Kataage Potato" starring actor Nakano Taiga, titled "Resounding texture. Let's eat Kataage Potato, Light Salt Flavor" and "Resounding texture. Let's eat Kataage Potato, Grilled Seaweed Flavor," will be aired, and a making-of digest video for the commercial has been released.
The new commercial has the theme of "Resonate with the texture." It uses the chewing sounds of Nakano, who tried ASMR using special equipment under the supervision of sound designer Shinya Kiyokawa. The commercial is said to be a CM that makes the crunchy texture and deliciousness of "Kataage Potato" "resonate with the whole body." It will be broadcast nationwide from June 23rd.