Actress Mio Imada attended a press conference in Tokyo on May 11th to announce her appointment as the new ambassador for the contact lens brand "Acuvue."
Stephen Ger, President of Vision Care at Johnson & Johnson, revealed, "I spoke to some friends personally. I secretly told them that Imada would be our ambassador, and they all responded with, 'Her eyes are so beautiful.'"
Imada responded with a shy smile, saying, "Thank you," and added, "I'm often told that my eyes are my charm point, and I myself am a contact lens user, so I am very honored to be able to become an ambassador for Acuvue, a brand that is trusted by many people."
The company has appointed Imada as the brand ambassador for Acuvue, and the first TV commercial will begin airing nationwide on May 11th. In the commercial, Imada finds herself lost in a mysterious space symbolizing today's digital society, where she encounters the moisturizing "1-Day Acuvue Oasis MAX" contact lenses, expressing the product's fit for a digital lifestyle with the message, "Love your eyes. Your eyes love you."
