A video collaboration between Sanrio characters and TBS's "Tokyo World Athletics Championships" was released on the program's official social media accounts on August 23rd. It shows Hello Kitty and other Sanrio characters taking part in various track and field events, while being cheered on by Mr. K from the boy band "&TEAM," who serves as a supporter.
In the collaboration video, Cinnamoroll competes in the 110-meter hurdles, My Melody in the long jump, Pompompurin in the javelin throw, Kuromi in the discus throw, and Hello Kitty in the 4x100-meter relay.
"TBS's 'Tokyo World Athletics Championships'" will start on September 13th. The TBS network will broadcast the event live.
