On May 14th, Wacoal's innerwear brand "Wing" held a press conference announcing the appointment of a new image character for the brand's 50th anniversary, where it was revealed that model SHIHO will be the brand's image character for the first time in about 20 years. In celebration of the brand's 50th anniversary, SHIHO, who served as the image character in 2006 and resonated with many women with her healthy and natural beauty, has been appointed as the new image character. Appearing at the press conference, SHIHO said with a smile, "It's a great honor to be back here after 20 years as a model. I'm honored."
At the event, SHIHO and Chinatsu Wakatsuki, a talent who has been watching her since her debut, appeared. Comparing a poster of SHIHO from about 20 years ago with the current SHIHO, Wakatsuki said, "You're young! You haven't changed."
When asked about the secret to her beauty, SHIHO said, "I update my efforts as I get older. I started exercising when I was in my 30s, and overhauled my diet in my 40s. Now, as I approach 50, I'm training like crazy. The same goes for the cosmetics I use, I change them depending on my age. I think it's important to keep updating myself."
A new visual featuring SHIHO and a commercial in which she wears the brand's "Match Me Bra" have been released on YouTube. A commercial for the "Synchro Bra Top," a "bra top made by an underwear manufacturer with care," will also be aired from June 5th.
