Actor Kawaguchi Haruna was appointed as the brand muse for the hair care brand "&be HAIR" produced by hair and makeup artist Kawakita Yusuke, and attended the inauguration announcement held in Tokyo on June 3rd. She wore a lace dress with a tight top and a soft silhouette as the skirt.
Kawaguchi also serves as the brand muse for Kawakita's cosmetics brand "&be," and Kawakita commented on her appointment, "She has brought out the best in the brand's focus on valuing innate natural beauty." She went on to say that her appearance overlapped with the concept of "&be HAIR."
When asked at the event about the hair style she would like to try once the rainy season is over, Kawaguchi smiled and said, "I have long, voluminous hair, so I'd like to try a ponytail or bun style that will keep it in place and tidy. I usually try out a variety of hairstyles for shoots, so I think this would be really helpful in that regard as well."
The new commercial "always be together" starring Kawaguchi was released on the brand's official website and social media. New products, hair milk "&be Protect Base Milk" and hair oil "&be Style Keep Oil" were also released.
