The Sanrio Characters AR Bottle Cap Collection, a collaborative project between Sanrio characters and Suntory Beverage & Food International, began on April 1st. For every eligible product purchased at a convenience store, customers can collect one of 23 popular character "AR bottle caps" (26 designs in total) on the special website. When you point your smartphone camera at a plastic bottle, the character on the cap will say cute lines and perform cute movements. When you log in to the special website for the first time, you will receive one random character for free as a trial version.
On the special website, you can get an AR bottle cap by scanning the receipt of a designated item purchased at a convenience store with your smartphone. If you enter your name or your friend's name, the character will call out a message with your name. You can enjoy it in various ways, such as creating an original AR character by combining your face photo and touching the character. Images can also be shared.
For a limited time from April 1st to May 12th, a special version of Hello Kitty with costumes designed by Noa, the eldest daughter of TV personality Tsuji Nozomi and a popular influencer, will appear in the project.
Noa commented, "I've always loved Hello Kitty, so it's like a dream come true to have the opportunity to design Hello Kitty's costume! I love making sweets, so I tried to design an costume based on that. The ribbon is inspired by melting ice cream, and I added lots of candies and macarons to the clothes. I hope everyone will enjoy it in AR!"
