[Video] Sei Shiraishi cheers on athletes competing in the World Championships with her song. Also appearing are Haruka Kitaguchi, Ryuji Miura, and Rashid Murataka in Morinaga & Co.'s new commercial

A new TV commercial for Morinaga & Co.'s "in Brand" featuring actor Sei Shiraishi, titled "in Brand FOR THE WIN," was released on September 2nd. The commercial shows Shiraishi singing HIPPY's song "A Cheer Song for You" with the audience, encouraging athletes. The commercial also features brand partners supported by the company, including Shinka Kitaguchi, Ryuji Miura, and Rashid Murata, who are scheduled to compete in the Tokyo 2025 IAAF World Championships in Athletics.

Additionally, behind-the-scenes footage and an interview with Shiraishi were also released.