It has been revealed that "Super Princess Kaguya!", the first feature-length original anime directed by Shingo Yamashita, who has worked on the opening sequences for popular anime such as the first season of "Jujutsu Kaisen" and "Chainsaw Man," has surpassed 1 billion yen in box office revenue. This is an exceptional record for a film that was first streamed on Netflix. Over the three-day weekend from March 13th to 15th, it attracted approximately 140,000 viewers and grossed approximately 280 million yen, ranking 5th in the audience attendance rankings (according to Kogyo Tsushinsha).
The film premiered as a "Netflix movie" on January 22nd, and due to its success, it began theatrical release on February 20th. Despite being shown in only 19 theaters, it grossed approximately 291.22 million yen and attracted approximately 148,000 viewers in just four days, ranking 5th in the audience attendance rankings. Initially planned for a one-week limited run, the screening period was extended, and with the addition of 8 more theaters, it ranked 8th in the second week and 10th in the third week. Since March 13th, the number of theaters showing the film has expanded to over 100.
It has been announced that a special screening event titled "#ThreeDayWeekendIsSuperKaguyaPrincess" will be held at theaters nationwide during the three-day weekend from March 20th to 22nd. On March 20th, a "nationwide simultaneous post screening" will be held, where the use of smartphones will be permitted in some theaters, allowing viewers to post to social media while watching the film. On March 21st and 22nd, the popular audience participation screenings where audience participation is encouraged will be held nationwide.
The film is a "musical anime" inspired by the classic "The Tale of the Bamboo Cutter." It follows Iroha Sakayori, a 17-year-old high school girl who leads an extremely busy life juggling part-time jobs and schoolwork, as she encounters Kaguya, who emerges from a gaming utility pole that glows with seven colors. The anime was produced through a collaboration between Studio Colorido, known for works such as "Penguin Highway," and Studio Chromato, led by director Yamashita. A host of talented Vocaloid producers, including ryo from "supercell," kz from "livetune," 40mP, "HoneyWorks," Aqu3ra, and yuigot, provided the music.
