To commemorate the release on October 10th of the first part of the advance movie version "Sapporo Beer Factory Arc," which is the prologue to the final chapter of the TV anime "Golden Kamuy," based on the manga by Satoru Noda, Sapporo Beer has put up a "giant celebratory message advertisement" at the Sapporo Factory in Sapporo, Hokkaido.
Sapporo Factory is the former location of the Sapporo Beer Factory (Sapporo Kaitakushi Beer Brewery), which is the setting and title of the film, and will promote the film's release from the birthplace of Sapporo Beer. Currently, the exterior wall tiles of the Sapporo Factory Brick Building are undergoing repair work, so the giant advertisement will be an attempt that can only be realized now, using construction site sheets. In addition to the poster visual, the design will feature the main character, Sugimoto Saichi, holding a Sapporo Classic in his hand.
The giant advertisement is accompanied by a congratulatory message that reads, "Together with Hokkaido's dream. For eight years. Sapporo Classic has walked alongside the TV anime ' Golden Kamuy' since it first aired in 2018. A story that moves the heart and makes you think, 'It's interesting!' A beer that fills the soul and makes you think, 'It's delicious!' We see each of them as friends who have their own dreams and have worked together to liven up Hokkaido. Sapporo Classic will also continue to take on the challenge, as if immortal, in order to hear people from Hokkaido say, 'It's delicious! One more glass!' Travel companions, the world is full of alcohol. Congratulations on the early release of the theatrical version!"
Sapporo Beer commented, "Sapporo Classic and Golden Kamuy have been selling collaboration cans since 2018. We are delighted that the early theatrical release will now be available! Congratulations. We hope to continue to liven up Hokkaido together."
The film will be released in two parts in advance of its television broadcast starting in January 2026. The first part will be released on October 10th, and the second part on October 31st.
"Golden Kamuy" is a manga that was serialized in "Weekly Young Jump" (Shueisha) from 2014 to 2022. It depicts the story of "Immortal Sugimoto," a former hero of the Russo-Japanese War, who discovers clues to buried treasure hidden by a death row inmate in Hokkaido and embarks on an adventure with an Ainu girl.
The first season of the TV anime aired from April to June 2018, the second from October to December of the same year, and the third from October to December 2020. The fourth season began airing in October 2022, was on hiatus from November, and resumed in April 2023, running until June of the same year. A film starring Kento Yamazaki was released in 2024 and became a hit, grossing over 3 billion yen. A sequel drama version aired from October to December 2024. The second film, "Golden Kamuy: Abashiri Prison Attack Arc," will be released on March 13, 2026.
