It has been revealed that actress Kasumi Arimura will be appearing in Kao's new Primavista cosmetics TV commercial, "The Zero Tech Idea Cushion for a Gentle, Glowing Skin that Lasts All Day." The commercial was released on YouTube ahead of its nationwide broadcast starting September 26th.
This is a commercial for the new product "Primavista Glow Cover Cushion," which will be released on the 27th. Arimura picks up the "Glow Cover Cushion," exuding a confident expression at the "gentle glow" it leaves on her skin, and confidently states, "My gentle glow lasts all day."
Regarding the commercial, Arimura said, "We shot the commercial with the message in mind: 'You can easily achieve this finish even without delicate techniques.' We used bold camerawork, which made me a little nervous, but I hope you'll pay attention to the close-up shot of my 'gentle, radiant skin.'"
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