The 99th episode's popularity reached a record high of 74.5% at 8:08 AM. What was the moment that surpassed Motoki Omori's singing?

What was the scene that most captivated viewers in the 99th episode (broadcast on August 14th) of the NHK Asadora drama "Anpan " (General TV, Monday to Saturday, 8:00 AM and other times), starring Mio Imada ? When we looked at the minute-by-minute changes in "attention level," which indicates the degree to which viewers in front of the TV were glued to the screen, we found that the scene with the highest attention level (survey by REVISIO, Kanto region, preliminary figures) in the 99th episode, which had many highlights, was a somewhat surprising one.

" Anpan" is based on the married Takashi Yanase (1919-2013), the manga artist and picture book writer who created "Anpanman," and his wife, Nobu (1918-1993). It is a "story of love and courage" that will fill you with the joy of living, depicting how these two, who were once nobodys, overcame all sorts of troubles to become "Anpanman," the embodiment of "unreversible justice."

◇The highest point was at 8:08 a.m. "Not reading the atmosphere" Eisuke Mutsuhara showed his true colors during the rehearsal

In episode 99, Taka ( Motoki Omori Takumi Kitamura ) is overwhelmed by the enthusiasm of Takuya Ise (Omori Motoki) and Mutsuhara Eisuke (Todo Hinata), and decides to take on the job of stage art. He immediately finishes the storyboard, and when Taka asks about the image again, Eisuke replies that he will leave it up to Taka. As Taka continues to work hard despite complaining, Nobu (Imada) gently comforts him, saying that it looks like fun.

The day before the first performance. After the full rehearsal, Eisuke makes detailed corrections, leaving Takuya and the others bewildered. Takashi is overwhelmed by their interaction. Towards the end of the episode, there is a scene in which Omori, the vocalist of the three-person rock band Mrs. Green Apple, sings "Look Up at the Stars in the Night Sky" as Takuya, making it a highly entertaining episode.

The "attention level" was in the upper 60s most of the time, and only reached the 70s three times. The highest level was a huge 74.5% at 8:08 a.m., during the rehearsal of the musical the day before its opening.

Even though tomorrow is the opening day, Eisuke continues to make more and more detailed corrections, and Takuya is perplexed and asks, "The performance is tomorrow, do you still want to make changes?" The other actors agree with Takuya's opinion, and Eisuke silently stands up and leaves. This is a scene that shows Eisuke's true colors, as he is a "go-getter" who doesn't read the atmosphere at all and who "has a tendency to speak without thinking." What will happen next? The viewers must have sensed a slightly ominous atmosphere in this scene, and were immediately glued to the screen. Following on from the previous day, this was another scene involving Eisuke, a strong character.

During the break, Takuya sat next to Taka and said, "When you say 'make something good,' it makes me weak. I feel exactly the same as Nagachan. All the actors feel the same, actually. I feel the same from Yanai-san." It was a "good scene" that gave some relief to the viewers who were feeling tense.

Rehearsals resumed after this scene. Takuya suddenly performed an a cappella version of "Look Up at the Stars in the Night Sky" for Nobu, who had arrived with a gift. When this much-anticipated scene began at 8:12 AM, the "attention rate" was 68.2%, but in fact, the second 13 minutes of Omori's song dropped to 65.5%. At 14 minutes, when the music started playing and the scene switched directly to the actual musical performance with the actors singing on stage, the "attention rate" was 70.1%, the second highest of the day.

The third highest "attention rate" was 70.0% at 8:01 AM. This was the scene where Takuya and Eisuke, who were in charge of the stage design, explained their work. From time to time, scenes from musicals were performed on stage, and their contents were explained. Was it just a coincidence that scenes related to musicals came in second and third? Or does it mean that stage lighting and music have the power to attract the audience's attention?

The data used was a proprietary index called "attention level" published by REVISIO, a company that surveys TV program and commercial viewing habits in 2,000 households in the Kanto region and 600 households in the Kansai region. A dedicated device equipped with a human body recognition sensor constantly measures whether people are looking at the TV screen, and calculates the percentage of people in front of the TV who are paying close attention to the program.