The new Sekkisei commercial, "i Bright. - Cool love for summer skin -," starring popular group Number_i members Hirano Sho, Jinguji Yuta, and Kishi Yuta, began airing nationwide on June 30th.
In the commercial, Number_i, dressed in a black outfit, places ice on her hot skin exposed to the strong sunlight, then applies the cool, chilled "Cold Sekkisei" lotion to her mouth, nape and cheeks to express the cool, comfortable sensation.
◇Number_i Interview
--This is the second "Sekkisei" commercial for "i Bright." What are the highlights?
Jinguji: In the previous commercial, the moisture and shine of the water was very beautiful, but this time, the transparency and shine of the ice is really beautiful, and I think we've been able to really express the feeling of cool beauty.
Hirano: Yes. With the theme of "Cool love for summer skin," I think it has a very cool feel to it. I hope that watching this commercial on a hot day will make you feel cool and comfortable.
Kishi-san: Yes. That's right. I think this commercial will be able to deliver cool love to everyone in the coming hot summer. I would be very happy if it makes you want to try "Cold Sekkisei."
--Please tell us when you feel your skin is being damaged during the hot summer.
Jinguji-san: I like riding my motorcycle, but I feel that direct sunlight can be very damaging, and also the glare from the asphalt. It's really intense. I always want to be careful not to get sunburns or blemishes.
Hirano: I also think that air conditioning is essential in the summer, but it can be quite drying, so I feel like it may be damaging to the skin.
Kishi-san: For me, it's when I'm performing, or after a live show or rehearsal, and I'm sweating. I really need moisture.
