Actor and model Yuki Yoda has been appointed as the image character for the lifestyle brand "KONCIWA." A key visual featuring Yoda holding the popular "MFU1S AIR, a rain and sun umbrella that folds in one second" has also been released.
Yoda was a member of the idol group Nogizaka46, and after graduating from the group, she has been active in a wide range of fields, including dramas and variety shows. She is popular for her natural and approachable personality and her transparent charm.
Regarding the reason for choosing Yoda, they explained, "KONCIWA's brand concept is 'to be close to everyday life and make every day a little more comfortable.' Yoda's natural and gentle atmosphere matched the brand image, which led to her being chosen as the image character."
They plan to sequentially release visuals featuring Yoda, as well as special videos, in the future.
