The online event "PREMIUM BANDAI FESTIVAL 2025" held by Bandai Namco Group's shopping site "Premium Bandai" kicked off at 11:00 AM on October 6th.
In 2024, October 13th was designated as "Premium Bandai Day" because the letters in "PB," the abbreviation for "Premium Bandai," look like a combination of the numbers "10" and "13." A video introducing the entire event, "Let's enjoy PREMIUM BANDAI FESTIVAL 2025 to the fullest! The full details revealed!", was released on YouTube.
A campaign will be held in which you can enter a lottery by collecting "Like Points" displayed on the special website. Points can be earned by "talking about what you like/voting," "watching videos," "shopping," etc.
To celebrate the release of the animated film "Aikatsu! x PriPara THE MOVIE -A Miracle of Encounters!" on October 10th, an "Aikatsu!" Akari Generation Premium Rare Address Grand Vote" will also be held. At 6:30 pm on October 11th, the program "Akari Generation Premium Bandai Special to Commemorate the Release of the Film "Aikatsu! x PriPara THE MOVIE -A Miracle of Encounters!" will be streamed live on YouTube, where the results will be announced.
There will also be a free shipping campaign for customers who spend 1,500 yen or more on eligible products. The event will run until October 13th.
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