Ito En's new TV commercial, "Oi Ocha Hojicha and Genmaicha 'Time to Do Nothing'," starring Shohei Ohtani of the Los Angeles Dodgers in Major League Baseball, was released on September 22nd. It will be broadcast nationwide from September 29th to coincide with the product renewal of "Oi Ocha Hojicha" and "Oi Ocha Genmaicha."
In response to the growing demand for tea-based beverages with a rich aroma, the company has revamped its "Hojicha" and "Genmaicha" varieties. The commercial shows Otani at home, enjoying "Genmaicha" with a sandwich in the morning, which goes well with not only Japanese food but also bread and Western food, and relaxing with the aroma of "Hojicha" in the evening. The commercial gives a glimpse into the life-size figure of Otani during his off-season, who says he values "time spent doing nothing."
