It has been announced that Tokyo Metropolitan Government will use the popular anime character Chibi Maruko-chan as the campaign character for its 2025 awareness-raising project on customer harassment prevention measures. The website "TOKYO No Customer Harassment Support Navi," which provides content on customer harassment and information on Tokyo's initiatives, has been redesigned to feature Chibi Maruko-chan. The related content will feature the campaign's original character, Omoiyari Sensei, a customer harassment expert who strives for a society free of customer harassment. Videos featuring Maruko and Omoiyari Sensei introducing customer harassment will be released sequentially on YouTube. Voice actor Akira Ishida will play Omoiyari Sensei.
Customer harassment (kasuhara) is a significant nuisance caused by customers and other employees, harming the working environment. In Tokyo, the "Tokyo Customer Harassment Prevention Ordinance" came into effect in April of this year, aiming to create a fair and sustainable society in which customers and employees are all on an equal footing and respect each other.
The "TOKYO No-Casual Harassment Support Navi" distributes posters and leaflets featuring Maruko and the compassionate teacher. The educational materials are also distributed and posted in public facilities, schools, etc.
