A new web commercial for the toothpaste brand "Dentis," for which popular group "Snow Man" member Shota Watanabe serves as brand ambassador, was released on June 12. Watanabe can be seen letting out a sigh.
In the new commercial, titled "Breath in a Dress," Watanabe promotes the product in a setting that is based on the brand's color, green, as he supports a couple in love. With camera work that makes it seem as if Watanabe is right there, he whispers the words "Good morning" and the brand's concept, "Toothpaste that lets you kiss as soon as you wake up."
Watanabe, who is in his second year as a brand ambassador, revealed that he is highly regarded by Snow Man members and his family, and said the reason for his continuation is, "I'm proud that I can help spread the goodness of Dentis even a little bit." And he said enthusiastically, "I hope that I can become a presence that can make it even more exciting."
Along with the release of the new commercial, the first collaboration with the Milky Way illuminations held as a summer tradition at Tokyo Tower (Minato Ward, Tokyo), "Tokyo Tower Milky Way Illuminations supported by DENTIS", has also been decided. A huge poster of Watanabe and a message video exclusive to the venue will also be released. Until September 23rd.
