Korean boy band "Stray Kids" was chosen to appear in the first global campaign for Kao's sunscreen brand "Biore UV", and the anthem film, graphics, making-of video, and special interview were released worldwide on April 10th. They are shown smiling in the dazzling sunlight.
The anthem film is narrated by members Bang Chan and Felix, and at the end, there is a scene where all the members speak on behalf of Biore UV's message.
In the interview, Hyunjin said, "I want to go out with everyone this year," to which everyone agreed, saying, "That's a good idea!" Furthermore, in response to the question, "Where would you like to go with the members?", Reno answered, "Anywhere is fine as long as it's with the members! Let's go to heaven and hell together!", to which Han interrupted, saying, "Hey..." and he quickly corrected himself.
Changbin said, "We've been to the beach quite a few times, so I'd like to go play in the mountains or at a river," and Ien replied with a smile, "I want to go camping with the older guys," showing how harmonious the two were.
The campaign, "SUNLIGHT IS YOUR SPOTLIGHT," is being rolled out in over 15 countries and regions. As the first step in the campaign, a special website has been launched, along with videos and visuals. Future plans include a gift campaign.
