It has been announced that Lawson's new TV commercial "Hapitoku Festival Bread," starring actor Kenichi Matsuyama and talent and singer Orin, will be broadcast nationwide from April 7. Prior to the broadcast, the behind-the-scenes footage, including an interview with the two, was released on Lawson's official YouTube channel.
The making-of footage also includes a birthday surprise from the staff, who celebrated Matsuyama's 40th birthday on March 5th and Oorin's 27th birthday on April 8th after filming for the commercial was completed, with cakes decorated with illustrations.
Matsuyama, who has just turned 40, commented enthusiastically, "It hasn't really dawned on me yet, but I want to continue challenging myself with things that interest me, even at 40, without thinking about what I should do because I'm a certain age." Ourin said, "At 27, I want to work hard so that I can let everyone know about the new things I want to do that I've been working on behind the scenes until now."
In response to the question, "What new thing would you like to try this year?" Matsuyama commented, "I planted an apple tree, but it hasn't produced any fruit yet, so I would like to pollinate it this year. I've been in contact with an apple farmer that Ourin knows to see if I can go and collect pollen, and if all goes well, I'm hoping to get some pollen, pollinate the trees, and have fruit by autumn, so that's my main goal for this year."
Ourin said, "I would like to help in any way I can so that Matsuyama's apple trees will bloom and bear fruit properly this year. I thought it would be great to have such a good person nearby and be able to rely on them. I would like to help in any way I can so that the trees will bloom and bear fruit properly this year."
The new TV commercial promotes the "Hapitoku Festival" campaign, which will be held at Lawson stores nationwide (excluding some stores) from the 8th to the 21st. In this campaign, customers will receive one eligible drink for every 350 yen spent on eligible bread in one transaction.
