Attention rate for the 103rd episode: Takashi has his back to the viewers! "Is he okay?" peaked at 8:04 AM, reaching 78.3%

What was the scene that most captivated viewers in the 103rd episode (broadcast on August 20th) of the NHK Asadora drama "Anpan " (General TV, Monday to Saturday, 8:00 AM and other times), starring Mio Imada ? When we looked at minute-by-minute trends in "attention level," which indicates the degree to which viewers in front of the TV were glued to the screen, we found that the highest level of attention in the 103rd episode (surveyed by REVISIO, Kanto region, preliminary figures) was at 8:04 AM, with 78.3%, and it was a somewhat surprising scene at the beginning.

" Anpan" is based on the married Takashi Yanase(1919-2013), the manga artist and picture book writer who created "Anpanman," and his wife, Nobu (1918-1993). It is a "story of love and courage" that will fill you with the joy of living, depicting how these two, who were once nobodys, overcame all sorts of troubles to become "Anpanman," the embodiment of "unreversible justice."

◇The highest reading was 78.3% at 8:04 a.m. The second highest was a scene looking back on wartime memories.

The first half of the 103rd episode is about Taka (Takumi Kitamura) appearing on a TV program, and the second half is about Hatako (Noriko Eguchi), who has come to Tokyo, visiting the Yanai household with her son "Konta" (Sakurai Kento). The "attention rate" graph, which shows the percentage of people actually paying attention to the TV screen, rose sharply after the opening theme song ended that day, hitting a peak of 78.3% for the 103rd episode at 8:04 a.m.

At Kentaro's (Fumiya Takahashi) request, Taka appeared on an NHK program as a "manga teacher." The performance of the "Drawing Song" began during the program, and Taka began drawing at exactly 8:04 AM. Because he stood in front of the white paper while drawing, viewers on TV could only see Taka's back and couldn't see the actual drawing. They were probably watching with considerable anxiety, thinking that he had failed right away. The numbers indicate a high level of interest.

After this, the three sisters, Nobu (Imada), Ranko (Yuumi Kawai), and Meiko (Nanoka Hara), who were watching the program, received a call from Hatako in Kochi, who decided to come to Tokyo for the first time in a long while at the request of her grandchild. After the initial peak, the viewership rating remained low at around 60% until the end. The exceptions were at 8:09 and 8:10 AM, when it rose slightly and made a second small peak, reaching 73.1% and 72.4%, respectively, in the 70% range.

During this time, Kota, who will be opening a restaurant in the Asada family's space, explains that he has already decided on the name "Egg Restaurant." Kota says, "I will never forget the taste of those boiled eggs," and Taka agrees. The highlight of the day is when he begins to tell Nobu and Hatako about unforgettable stories from the war.

When Hatako asks, "What about those boiled eggs?" Taka replies, "When we ran out of food on the battlefield, we survived by eating things like dandelion roots. We were hungry every day." Kota reveals, "I broke into people's houses to steal food," and recalls how he pointed a gun at an old woman on the battlefield and greedily devoured the boiled eggs she gave him, shell and all.

"If I open a restaurant, I want to feed anyone who is hungry and in need, even if I don't have money. No matter what, I want to repay the kindness I received back then to someone. Although the world is now at peace, this feeling grows stronger with each passing day," Kota confessed. The scene was long, but perhaps because it included words that seemed to evoke Anpanman, it seemed to have succeeded in keeping the viewers engaged.

The data used was a proprietary index called "attention level" published by REVISIO, a company that surveys TV program and commercial viewing habits in 2,000 households in the Kanto region and 600 households in the Kansai region. A dedicated device equipped with a human body recognition sensor constantly measures whether people are looking at the TV screen, and calculates the percentage of people in front of the TV who are paying close attention to the program.