To commemorate the 5th anniversary of the release of the popular smartphone game "Uma Musume Pretty Derby," a collaboration campaign with FamilyMart, titled "'Let's Celebrate Uma Musume 5th Anniversary at FamilyMart!' Collaboration Campaign," will be held at FamilyMart stores nationwide starting March 15th. In honor of the 5th anniversary, five types of "delicious (uma) products" will be released, and there will also be a promotion where customers can receive newly drawn merchandise with the purchase of eligible products.
The collaboration products include "Tracen Academy Honey Bread" (158 yen), inspired by the honey bread sold at the Tracen Academy's school store that appears in Tokai Teio's training event; "Island Training Log Chocolate Roll Cake" (195 yen), inspired by the log that appears in "Island Training" in the training scenario "Welcome to the Deserted Island -DESIGN YOUR ISLAND-"; "Honey Drink" (228 yen), inspired by a drink from the series; as well as "Uma Musume Pretty Derby Round Baked Goods 3" (250 yen) and "Uma Musume Pretty Derby Chips 2 Lightly Salted Flavor" (247 yen).
Purchase two eligible items and receive exclusive merchandise featuring original artwork. The first phase, starting at 10:00 AM on March 15th, will offer an "Original A4 Magic Clear File" (4 types in total), and the second phase, starting at 10:00 AM on March 24th, will offer an "Original Can Badge" (4 types in total).
During the period, a stamp campaign will be held where users can win prizes by collecting stamps on the "FamiPay" app, and original design book covers, bromide prints, and other items will be sold at the in-store multi-copy machine service "Famima Print". The speed lottery "Ichibankuji Uma Musume Pretty Derby 13th Edition" will also be released sequentially starting from March 21st.
