Gunma-chan beats the drum powerfully amid flying sparks! Gunma Prefecture's new commercial "Summer Greetings"

Gunma Prefecture's new TV commercial, "Gunma-chan's Summer Greetings," starring Gunma-chan, the prefecture's mascot and PR manager, was released on July 3rd. It will begin airing on the 7th. The commercial's theme is "Summer Greetings from the Scorching Hot Gunma." The highlight is Gunma-chan beating the drums powerfully amidst a scene where hand-held fireworks are sending up violent sparks, and Gunma-chan continues to beat the drums cheerfully and at a good tempo even amidst the flying sparks. The sparks from the hand-held fireworks were all recreated with CG, in keeping with Gunma Prefecture's emphasis on digital creativity. In the behind-the-scenes video released along with the commercial, Gunma-chan is seen trying again and again as he is not satisfied with the drumming scene, gesturing "one more time!" Gunma-chan commented, "Summer is hot, right? I thought, 'It's hot, but let's all stay cheerful!' so I used the drum to give everyone a bang!"