Cosmetics brand Prada Beauty will hold its first experiential event, Prada Beauty Summer Picnic, from June 20th to 22nd at Prada Beauty Tokyo in Omotesando, Tokyo.
The special space will be inspired by the fashionable "Vichy check" pattern, evoking the feeling of enjoying a picnic in the park. A limited-edition ice cream truck will be available at the venue, and event attendees and those who have purchased at Prada Beauty Tokyo will be able to choose from three different flavors of ice cream. There will also be a picnic-themed photo spot.
At the event, you can try out the Prada Paradox Hair Mist, which will be released at Prada Beauty Tokyo from the 20th. You can also try out other representative Prada products. In addition, the Vichy Check pattern will be available as a limited-time design at the Prada Print Factory, a service exclusive to the store.
The event will be held by lottery. Applications are accepted through the Prada Beauty official LINE account. The deadline for applications is 11:59 pm on the 8th. Winners will receive a reservation completion message after the 13th.
