It has been announced that Lawson's new TV commercial, "Back Again! The Biggest Lineup Ever! The Over-the-top Challenge!" starring actress Kawaei Rina, will be aired nationwide from February 4th. Kawaei shows off her "giant size" for the first time.
This is the latest in the Lawson commercial series starring actor Matsuyama Kenichi and model Obayashi, and promotes the "Over-the-top Challenge" campaign (starting February 3rd at Lawson stores nationwide), which increases the weight and ingredients of products by about 47% while keeping the price the same.
Following Matsuyama's shout of "47% increase at the same price!!", Matsuyama and Ourin enlarged and shouted "Genki~!". Kawaei then enlarged and shouted "Morimori~!", becoming even larger than the two of them.
In addition, ahead of the TV broadcast, a web-only commercial entitled "She's back again and again! The biggest lineup ever! Over-the-top challenge! Kawaei transformation" was released. Kawaei is transformed into a giant and at the same time, she transforms into the character Orihime that she plays in the au commercial "Mitatarou" series.
A behind-the-scenes video featuring interviews with the three was also released. Kawaei, who will be turning 30 on February 12th, said, "People say that life will be even more fun when you turn 30, so I'm a little excited about my 30s. (The past 30 years) have flown by (laughs). A year went by too quickly in my 20s, so I want to live my 30s more carefully and cherish each and every day."
