To commemorate the release of " Demon Slayer: Kimetsu no Yaiba the Movie: Infinity Castle Arc" Chapter 1: Koyoharu Gotouge Returns, a new theatrical version of the anime series Demon Slayer: Kimetsu no Yaiba, based on the popular manga by Koyoharu Gotouge, on July 18th, it has been announced that a fan voting project called "Demon Slayer Kanji" will be held. The project is being carried out in cooperation with the Japan Kanji Aptitude Testing Foundation and Kitano Tenmangu Shrine (Kamigyo Ward, Kyoto City), and fans will be able to vote for the kanji character that best represents Demon Slayer: Kimetsu no Yaiba. The kanji characters that will be voted for are over 400 characters, including the names of characters and techniques that appear in Demon Slayer: Kimetsu no Yaiba. The kanji that wins first place will be announced at Kitano Tenmangu Shrine along with a calligraphy promotion. Voting will be accepted on a special website from July 14th to 28th.
At Animate Ikebukuro Main Store (Toshima Ward, Tokyo), the large outdoor sign in the north building has been decorated with the logo of "Demon Slayer: Kimetsu no Yaiba the Movie: Infinity Castle Arc " since July 1st. The campaign will be further strengthened from July 11th, when the "Animate" logo installed at the main entrance of the building will be changed to a "Demon Slayer: Kimetsu no Yaiba" design. In 47 stores in 47 prefectures, store staff will also "take over the apron." In these stores, staff will serve customers wearing checkered aprons and character nametags. To commemorate the campaign, a photo of Natsuki Hanae , who plays Tanjiro Kamado , wearing an apron was released.
The story of " Demon Slayer: Kimetsu no Yaiba" is about Tanjiro Kamado, whose family was killed by demons, joining the Demon Slaying Corps to turn his sister Nezuko, who has turned into a demon, back into a human. The original was serialized in "Weekly Shonen Jump" (Shueisha) from 2016 to 2020. The total number of copies of the comics published is over 150 million.
The TV anime "Tanjiro Kamado, Unwavering Resolve Arc" aired from April to September 2019, and the movie version "Mugen Train" released in October 2020 was a huge hit, grossing approximately 40.4 billion yen, the highest ever box office revenue in Japan. The "Entertainment District Arc" aired from December 2021 to February 2022, the "Swordsmith Village Arc" from April to June 2023, and the "Hashira Training Arc" from May to June 2024. The "Infinity Castle Arc" is a trilogy.
