"KING OF PRISM" collaborates with &honey

It has been announced that a collaboration campaign between the latest installment of the popular anime series "KING OF PRISM" - "KING OF PRISM-Your Endless Call- Let's all sparkle! Prism Tours" and beauty brand "&honey" will begin on June 27th. &honey is a beauty brand created with a focus on the beauty benefits of honey, and this collaboration was made possible because "honey kisses" will be appearing in the Prism Shows of the "KING OF PRISM" series. &honey commented, "The &honey team was also fascinated by the 'honey kisses' embodied in the Prism Shows, and we wanted our fans to be filled with honey in both mind and body, which is why we decided to collaborate."

A newly drawn visual of the members of the boy group "Over The Rainbow" that appears in the series wearing flower crowns associated with honey has been released. In the collaboration campaign, 3,000 people who purchase the target product will be entered into a lottery to win two original badges using the newly drawn illustrations, and 300 people will be entered into a lottery to win an acrylic stand with Over The Rainbow's original voice.

To commemorate the start of the campaign, the official account of &honey X (@andhoney_japan) will be giving away original wallpapers of Obare from June 27th to July 4th.

"Kinpuri" is a spin-off of the TV anime "Pretty Rhythm: Rainbow Live" that aired from April 2013 to March 2014, and depicts the dedication of Kamihama Kouji, Hayami Hiro, and Nishina Kazuki as they dedicate themselves to singing and performing. The new film will be released in theaters on June 27th, and will feature "branching route screenings" in which parts of the main story will change weekly.