On June 5th, new visuals for the hair care line "Wonjungyo Hair" of cosmetics brand "Wonjungyo," for which Sho Hirano of the popular group "Number_i" serves as the advertising character, were released. Based on the theme of "white" and "light," Hirano is photographed in monochrome, directing a powerful gaze with her lustrous, beautiful, silky straight hair.
The hair care series will be releasing new products, "Straight Shampoo" and "Straight Treatment," on July 1st, that address the problem of frizzy hair and leave it straight and shiny.
To commemorate the release of the new product, a pop-up store where you can enjoy the world of "Wonjungyo Hair" will be held. It will be open for a limited time from June 20th to 29th at "0th Hub Nihonbashi" in Nihonbashi, Tokyo. Business hours are from 11:00 am to 8:00 pm.
The brand is supervised by Won Jeong-yeo, a Korean makeup artist who is the exclusive makeup artist for Rosé of the four-member Korean girl group BLACKPINK and the four members of the nine-member girl group TWICE.
