In the 123rd episode (aired March 25th) of the NHK Asadora drama series "Bakebake " (NHK General, Monday-Saturday 8:00 AM, etc.), starring actress Akari Takaishi , what scene captivated viewers the most? We examined the minute-by-minute changes in "attention level" (according to REVISIO, Kanto region, preliminary figures), which indicates the percentage of viewers glued to their screens, and found that the highest value was 77.8% at 8:10 AM.
" Bakebake" is the 113th morning Asadora. The heroine, Toki Matsuno, and her husband, Lefkada Heaven, are modeled after Koizumi Setsu, the daughter of a fallen samurai family in Matsue, and Lafcadio Hearn(Yakumo Koizumi), known for his works such as "Kwaidan." The drama boldly reconstructs these events, changing some of the character and organization names to portray them as fiction.
◇Eliza unleashes her intense anger on Toki
In episode 123, Eliza (Charlotte Tommy Bastow) death. Toki and Eliza mourn Heaven's passing while Joe (Sugita Rairin), who happens to be there, acts as interpreter. Toki is shaken when Eliza tells him about the popularity of "KWAIDAN" in America. When Eliza learns that Toki was the reason Heaven wrote "KWAIDAN," she begins to unleash her intense anger on Toki.
The "attention level," which indicates the percentage of viewers watching the screen intently, showed a graph with several relatively large peaks during the broadcast, approaching 70%. From the middle to the end of the broadcast, it created a large peak at 77.8% at 8:10 AM, suggesting that the episode strongly captured the viewers' attention.
◇Eliza's frustration is creating a "peak" of attention.
The first moment of increased attention is at 8:03 AM, when the viewership reaches 68.0%. As Joe acts as interpreter, Toki says, "I think I was able to write a bestseller in the end and leave some good memories of Tokyo," and the exchange that follows, after Eliza's expression hardens, takes place around the 3-minute mark. Eliza explains that "KWAIDAN" hasn't sold well, hasn't been well-received, and that Westerners don't even know how to pronounce it. Toki is shaken by the "true reputation" of the book in America that Eliza tells him about. Eliza begins to get irritated, wondering why Heaven wrote a collection of folktales that even children could read in the end.
The next peak is at 8:06 AM (68.7%) after the opening credits. Eliza is shouting loudly, causing concern among Tsukasanosuke(Takashi Okabe) and Fumi (Chizuru Ikewaki). Eliza suddenly starts saying, "Let's talk about good memories," but Toki's distress doesn't subside. The 6-minute mark is right up until Toki apologizes to Eliza, saying, "I'm sorry."
◇The peak is the scene after Eliza's outburst.
At around 8:07 AM, when Toki says, "It's my fault," and "I asked my husband... to get me books I could read...", the viewership drops to 61.8%, but at 8:08 AM (72.5%), when Eliza hears this, she slams her fist on the table and becomes furious, and the viewership jumps up dramatically. "It was a crucial time for him as a bestselling author! It was his last chance to silence those who said he was finished!" "I can't believe it... It's ruined. Do you understand? He's ruined everything..." Eliza rants tearfully.
After an angry Eliza grabbed her belongings and left the house around 8:09 AM (74.1%), the viewership peaked at 77.8% at 8:10 AM.
The peak times of 8:10 AM and 8:11 AM (76.0%) are scenes of Eliza and Jo having a conversation as they quickly leave. "It's not Otoki's fault. I think the professor always wanted to write ghost stories." When Jo calls out to her, Eliza, who has calmed down a bit, suddenly asks, "Could you have Otoki write it instead?" "A novel... no, a memoir... Yes, a memoir. You have her write it. Become her literary assistant, like your brother. There must be something only Otoki can write," she says to Jo, and then leaves, saying, "It's for Lefkada. I'll be waiting."
The sudden shift from Eliza's tearful outburst to her unexpected decision to order the memoir likely captured viewers' attention instantly.
◇ Toki is confused by Eliza's words
Towards the end, the show also saw a small peak in viewership at 69.1% at 8:13 AM. This peak occurred during a scene where the family discusses what Toki might be able to write, and when Jo asks, "Can you write anything?", Toki emotionally replies, "I can't," and "Actually, my mind is a mess right now."
Both Eliza and Toki experienced extremely high emotional fluctuations during those 15 minutes. Perhaps viewers were riding those ups and downs along with them.
The data used is REVISIO's proprietary "Attention Level" index (Kanto region, preliminary figures), which surveys program and commercial viewing habits in 2,000 households in the Kanto region and 600 households in the Kansai region. A dedicated device equipped with a human recognition sensor constantly measures whether people are looking at the television screen, and calculates the percentage of people in front of the television who were paying close attention to the program. (Text by Hiroki Sasamoto/MANTAN)
