It has been announced that a collaboration campaign between Nagano's popular manga "Chiikawa" and the conveyor belt sushi chain "Kura Sushi" will be held from August 21st. In addition to offering collaboration menu items inspired by the story of "Chiikawa," such as "Agedakko! Sauce Noodles" (650 yen) and "Rabbit Pancakes" (450 yen), there will also be a giveaway campaign for original goods.
The lottery video for the "Bikkura-Pon!!" game installed in the store will be a collaboration-themed version, featuring an original animation starring Chiikawa and Chiikawa. Prizes for "Bikkura-Pon!!" will include figures of Chiikawa and Chiikawa transformed into sushi (5 types in total), can badges with sushi plate designs (8 types in total), and acrylic magnets (8 types in total).
For every 3,000 yen spent, customers will receive an original gift on a first-come, first-served basis. The first phase, starting August 21st, will feature mini drawstring bags (4 types), the second phase, starting September 4th, will feature teacups (4 types), and the third phase, starting September 18th, will feature sushi plates (4 types). The offer ends when supplies run out.
The store decorations will be implemented at three select locations: the global flagship store in Harajuku (Shibuya-ku, Tokyo), the global flagship store in Namba Parks South (Naniwa-ku, Osaka), and the Shinjuku Yasukuni-dori store (Shinjuku-ku, Tokyo). The store walls will feature wallpaper with designs of Chiikawa, Hachiware, and Usagi holding sushi.
